A Humble Beginning with a Strong Vision by the Owner A.Perumal Founder of PSA Traders
​
PSA Trader, the proud manufacturer of “Humic STARS” — a trusted name in organic fertilizers — began its journey in 2009 with just five passionate individuals in the small village of Keelkangayan Kuppam, near Neyveli Lignite Corporation (NLC) in Cuddalore District, Tamil Nadu.
The founder, a former employee of NLC India Ltd and a passionate agriculturist from a nearby farming village, envisioned creating a product that could truly benefit local farmers. The region is known for cultivating crops like cashews, ragi, sugarcane, groundnut, and tapioca, and it was here that the seed for Humic STARS was first sown.
​
​
Our Vision
Our vision is to empower farmers with sustainable and organic solutions that enrich the soil, protect nature, and ensure healthy harvests for generations to come.
As a manufacturer of high-quality Humic products, we aim to:
-
Restore soil health by bringing back natural fertility.
-
Reduce chemical dependency in farming with organic alternatives.
-
Support integrated farming that gives better yields and long-term sustainability.
-
Promote eco-friendly practices that safeguard water, land, and biodiversity.
We believe that by combining science, nature, and farmer wisdom, organic farming can become the backbone of a healthier future—for farmers, consumers, and the planet.
Growing with Our Farmers
From those early days, our organic product quickly began to show results. Local farmers experienced healthier crops and improved yields, which helped spread our product by word of mouth. Over the years, our reputation grew — and so did our reach.
Today, Humic STARS is not just a local product — it is trusted and used by farmers across multiple states in India, supporting the cultivation of a wide range of fruits, vegetables, and field crops.
Our Journey So Far
​
From a small village setup to a growing enterprise, PSA Trader has scaled new heights.
Today, we operate with a dedicated team of over 50 workers and a modern production facility spanning 3000 sq. ft. Our commitment to quality, innovation, and farmer success remains stronger than ever.
Our Production Capacity
​​
3000 lakh liters in Liquid form
200 Metric Ton in Powder and Granuels form
​
​
Our Markets
​
-Government of TamilNadu Horticulture
-Government of TamilNadu Agriculture
- Haryana
- Andhra Pradesh
- Telegana
-Maharashtra
-
Our Leadership Team
​
Board Member
Mr. Arivarasu Perumal
visionary leader, driving our mission to promote organic farming through innovation and sustainable practices. With his deep commitment to agriculture, he guides the company toward creating eco-friendly solutions for farmers.
Chief Marketing Officer (CMO)
Mrs. Saranya Perumal
Leading the way in outreach and farmer engagement, she ensures our organic products, especially Humic-based solutions, reach the right hands. Her focus is on building trust, awareness, and long-lasting farmer relationships.
Directors
-
Mrs. Keerthana Perumal
Supporting strategic decisions, innovation, and business development, she brings a strong commitment to growth and sustainability. -
Mrs. Vanathi Perumal
Overseeing company governance and values, she ensures our work stays aligned with our mission of promoting eco-friendly farming.